Project Green-Yellow-Red is a Social Marketing campaign designed to reduce alcohol-related motorcycle crashes and the deaths and injuries that result. Input for the development of this initiative came from a variety of prominent resources, including, the National Agenda for Motorcycle Safety (NAMS); Drinking, Riding, and Prevention: A Focus Group Study; numerous publications and articles on the issue of impaired motorcycle riding; various organizations and individuals who are participating in the development of this campaign; along with surveys and focus group support to assess the initiatives of this campaign.