Project Green-Yellow-Red is a Community-based Social Marketing campaign designed to reduce alcohol-related motorcycle crashes. According to data collected and analyzed as part of the federally funded initiative, the two counties participating in the program experienced a 45 percent decrease in alcohol related single-motorcycle crashes, compared to a 13 percent decrease in other Wisconsin counties that did not participate in the campaign. In July 2009 the  National Highway Traffic Safety Administration (NHTSA) published details of the campaign, finding it successful in its primary initiative of reducing alcohol related motorcycle crashes.