Project Green-Yellow-Red is a Social Marketing campaign that uses community coalition building designed to reduce alcohol-related motorcycle crashes and the deaths and injuries that result. According to the National Safety Commission, the program led to a 35 percent decrease in motorcycle crashes in which alcohol was a reported contributor, compared to a 2 percent decrease in other Wisconsin urban counties that did not participate in the campaign. A publication by the National Highway Traffic Safety Administration in July 2009 found the campaign successful in its main initiative of reducing impaired motorcycle crashes.